Everyone can prosper
We believe it is possible to navigate the unseen influences so everyone can prosper
Africa as a continent is a multi-dimensional cultural melting pot, with the potential to be hugely prosperous if truly transparent business environments are adopted, allowing for both businesses and grass-roots communities to flourish. Unfortunately, there are many complex angles to business in Africa which can become barriers for companies wishing to enter the market or expand here.
Our mission is to guide global businesses around unforeseen negative influences and pitfalls during their journey into Africa, providing experienced, trustworthy and transparent guides to follow, and helping to bridge the gap between cultural, political and regional differences.
“Hearts and minds” - it’s not just a slogan
Help those that can help you
Africa can be a difficult landscape to do business in, and it’s littered with stories of global businesses that didn’t really understand the environment or the people around them – and that’s when things tend to go wrong.
By building close ties with the local communities through clarity, transparency and education in the early stages creates self-protection. A formula where local buy-in makes the management of expectancy so much easier and drives out risks.
Providing a positive impact for the local community, in which you operate, has lasting long-term positive effects across a range of operational areas. This does not necessarily need to be of a charitable nature.
Better to enable local African communities to help themselves.
Reputation - the most valuable currency
On a continent where law, order and legal recourse can often be scarce or costly commodities, old fashioned values have become increasingly more important. We believe in the commitment of a handshake, the importance of trust and delivery, integrity and honesty, and the most valuable currency of all – reputation.
You’re only as good as your last success.
